Mike McMillan started the group Beard Game Matters to provide a place for men with beards to collaborate and to promote his beard care products Man Cave Essentials Formula 27. The group immediately went viral and grew to over 471,188 members in just three weeks. Women joined at an exponential rate hoping to find their next beard Bae. McMillan has proven one thing: Ladies Love Men with Beards! ❤️❤️❤️
McMillan plans to host Beard Game Matters Meet and Greets, educational workshops, and a sexy Beard Game Matters calendar is in the works. Men with beards and women that love beards go check the group out! Happy early Christmas ladies.